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Story Behind Acquisition of Luvit Chocolate Brand by DS Group

DS Group's confectionery


DS Group, a prominent multi-business corporation and leading FMCG conglomerateentered the confectionery business in 2012. The group boasts a robust collection of popular non-chocolate brands such as Pass Pass, Pulse, Chingles, Rajnigandha Silver Pearls, Maze, and a recent partnership with the luxury Swiss chocolate brand Läderach for its successful launch in India.

Acquisition of The Good Stuff Pvt Ltd

Recently, DS Group has made a strategic move to further expand and strengthen its confectionery portfolio with the acquisition of The Good Stuff Pvt Ltd (formerly known as Global CP Pvt Ltd). Previously owned by Goldman Sachs and Mitsui Ventures, this acquisition aims to not only enhance DS Group’s confectionery offerings but also extend its distribution network across diverse retail outlets, including grocery stores.

With the addition of LuvIt to their confectionery segment, DS Group’s portfolio is enriched with a delightful assortment of offerings. LuvIt brings a wide range of decadent chocolates and confectionery products to the table, including rich milky chocolates, crunchy chocolate-coated wafers, fruit/chocolate-flavoured lollipops, eclairs, sugar panned chocolates, and choco snacks.LuvIt truly complements DS Group’s existing lineup, blending seamlessly with their ethos of innovation and premium quality.

Unlocking New Horizons

DS Group has been dedicated to expanding their presence in the confectionery segment. The acquisition of LuvIt is more than just a business move; it is a strategic decision thatunlocks new possibilities, expands their product portfolio, and opens doors to untapped consumer markets.

The integration of LuvIt into DS Group’s confectionery empire not only expands their geographical footprint, particularly in the Southern region of India, but also provides an extended range of products for their loyal customers. DS Group’s existing prominence in the non-chocolate confectionery segment will be further fortified by LuvIt’s offerings. Additionally, LuvIt will reap the benefits of DS Group’s extensive distribution network that spans across the entire country, ensuring that their delectable treats reach far and wide.

About Good Stuff Pvt Ltd

The Good Stuff Pvt Ltd, founded in 2014, had a clear mission from the start. They aimed to revolutionize consumer experiences through their innovative and distinctive products. Their efforts bore fruit, as they achieved an impressive turnover of over Rs. 100 crores in the fiscal year 2021-2022, with the LuvIt brand contributing nearly 90% of that revenue. It was a testament to their commitment to excellence and capturing the hearts of chocolate enthusiasts across the nation.


In the vast landscape of the Indian confectionery market, valued at a staggering Rs. 23,000 crores, chocolates reignsupreme, commanding a 60% market share, equivalent to Rs. 13,800 crores. With such a dominant position, the Indian chocolate market is predicted to grow at an impressive CAGR of 6.69% until 2028, according to industry reports. This promising growth trajectory further fuelled DS Group’s aspirations, inspiring them to embrace the possibilities that lay ahead.

DS Group is steadfast in their pursuit of building successful brands across various business categories and is driven by a passion for delighting consumers. Their unwavering commitment to quality and innovation is the cornerstone of their success, ensuring that their customers remain loyal and satisfied.

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