It’s reasonable to assume that when you run a company online, your ecommerce shop is critical. To attract clients, you must have a high ranking in search engines. Otherwise, you won’t be able to earn as much money as you’d want to.
However, we’ve put up an SEO guide for ecommerce websites that can help you get your site to the top of search engine results pages (SERPs). Follow our advice to guarantee that your e-commerce site has the greatest chance of doing well in organic search.
Best practices for ecommerce SEO
1. Use important keywords
Consider how simple it is for customers and search engines alike to access and comprehend your product’s specifications and other facts. Think about whether or not to incorporate standard or metric measures if you have visitors from several locations. To confirm that product photos or photographs are correct in color and size, compare them to actual products.
The price of a product may not be seen until after a customer has added it to their shopping basket at specific online merchants. A manufacturer’s minimum stated pricing regulation might have been circumvented, or the retailer may be taking advantage of a particular promotion to lower prices even more. If a consumer cannot see the price of a product on a product page, they are more likely to abandon the page and never return. Next, we’ll speak about how this might lead to a greater bounce rate.
Your product information should be as current as possible. Don’t forget to hire an ecommerce web design company to incorporate any updates from the manufacturer if they make them accessible! Alsonot only useful for customers, but it may help you rank higher in search results.
2. Design with shoppers in mind
Customers should easily find what they’re looking for on your website and product pages. It doesn’t matter if you have the trendiest, most sought-after items in your sector at the greatest possible rates if your website is challenging to use or impossible to search through.
SEO relies heavily on ecommerce design website as well. Search engines may penalize your site’s ranks if they detect a high bounce rate – that is, users departing fast after accessing a page. Even if visitors don’t find what they’re looking for right away, a well-designed website may at least inspire them to explore a few more pages.
Your e-commerce website should be simple to use, with clear menus or navigation choices that inform users what they may expect to see when they select a particular link. Your pictures should also be used wisely since a slow load time might result in more frustrated customers clicking the back button. And, of course, load time is a ranking element. If your pages take too long to load, then you’re doing yourself a disservice.
3. Avoid cluttered and complicated URLs
A URL is the web address to your e-commerce site to reach a specific page. URLs may fit a lot of information into a little package. URLs are an excellent example of this. Categories, product names, file formats, and actions (such as “_blank” to open a new link in a new window) may all be included in a URL.
SEO guidelines recommend that URLs be as concise as feasible and include keywords related to the content on the page they lead to.
4. Use alt text in images
There are several ways to add images to your website, but one of the most common is using a content management system (CMS). Alt-text is a line of “alternative” text that you may utilize in several ways. When the user’s cursor hovers over an image, it may be shown as a replacement for a picture or in specific browsers.
Alt-text is another approach to include the most important keywords on your website. When a search engine spiders your website, it has no idea what photos you’ve included or why they’ve been placed where they are. However, if you use the alt text, search engines will know that your picture depicts a lawnmower. If you’re on a lawnmower-related website, you’ll likely find some lawnmower-related material on that website’s page.
If a picture is presented in Flash, the alt text may not be displayed. Even if your product or category page already has essential keywords, alt text helps offer search engines meaning to the pictures on the page, which may help them be included in image searches for those keywords.
5. Allow customer reviews
Your product pages may see an increase in sales due to user reviews. Customers are more inclined to purchase things with reviews, even if they aren’t entirely favorable. This has been verified. Allowing clients to voice their opinions after a purchase is thus in your best interest!
There is some evidence to suggest that making it possible for customers to provide reviews may aid in search engine optimization (SEO). Customer reviews are a great place to include relevant keywords. Although duplicate keywords are unlikely to have any effect, they may employ synonyms or long-tail keywords that might improve your search engine rankings (or at least send the right kind of signal to search engines).
6. Avoid duplicate content
Manufacturers often provide descriptions of their goods to retailers, who then use those descriptions to market and sell their items on the internet. While it’s a good idea to offer as much information as possible about your items, you should avoid copying existing product descriptions or text.
Having a few pages of the same information isn’t going to damage anybody. More and more websites are being punished for copying their product material due to algorithmic changes in search engines. You can hire an ecommerce website designing company to describe each item freshly and distinctly to prevent damaging your search engine results. Although it is time-consuming and laborious – particularly if you have a lot of things to carry – this might make you stand out from the crowd.
Readers like product descriptions that are clear, intriguing, and simple to grasp. However, using comedy and other creative means to present your topic in a fresh light can go a long way toward winning over your audience. Use keywords and phrases that you believe your product should be ranked for in 3-5 short sentences to describe your product.
7. Create unique content
A lack of unique content or items may make it harder for you to rank for the keywords or phrases you’ve chosen for your e-commerce site’s content. You may counter this by providing your customers with something new and fascinating to read.
Many merchants maintain a corporate blog to keep their customers up to date on the latest industry news and trends. Increase the amount of information on your website and provide search engines with something fresh to consider when determining your website’s position. You are likely to be considered an authority for a search engine on a particular topic if your blog posts are often on that topic. And your readers will appreciate it, too, as long as the postings are informative and factual.
8. Write for humans, not for search engines
Everything you do to improve your online business should eventually help your customers, even if you focus on optimizing it for search engines. After all, your consumers aren’t automatons! Although keyword-stuffed, meaningless material may improve your search engine rankings, it won’t increase your sales.
Hire a copywriter who knows how to walk the delicate line between material that people like reading and search engines want to see. As a last resort, you might attempt to master the art of copywriting yourself using online tutorials or manuals. Alternatively, you may employ a business like ours, which specializes in ecommerce website building, to create text for you.
We at Janszenmedia love ecommerce website developments that keep clients coming back. We can help you with all your ecommerce SEO needs, whether you’re starting from scratch or want to optimize an existing business. Contact us right now for a quote.