The vast majority of US companies utilize their website design to stand out from their competitors, which subsequently implies the overall importance of high-quality web design services.
Not all websites are created equally, and today in 2025, it’s undoubtedly time for a lot of companies to look in the mirror and realize what’s currently not working in terms of their website’s user experience.
We’ve partnered with the website design Springfield OH specialists at Big Fish Local to provide this list of 7 ways to improve your company’s website, so check out the below sections to see what positive changes you can make to your online presence!
Carefully Examine Your Website’s Style Guide
Your web design’s style guide is essential for developing aesthetic changes to your site, and these guides include the following information:
- Primary fonts
- Color scheme
- Page layouts
- Button layouts
- Company logo
- How to use images
- And much more!
Your style guide can be incredibly helpful when you’re not satisfied with your website’s aesthetics, and these subtle changes can go a long way toward improving overall user experience.
Testing Your Website’s Functionality
Every website features all sorts of forms, buttons and internal links, but when was the last time you tested these features?
Every business team needs to take the time to thoroughly test out their site’s functionality by running various programs and finding any broken links.
Simplifying & Organizing Your Site’s Navigation Bar
Your website’s navigation bar is paramount to each visitor’s ability to find specific pages and learn more about the products and services your company provides. It’s essentially a map that makes it easy for people to find what they’re looking for; however, there are countless sites out there that include overly complicated navigation bars.
Complicated navigation bars can overwhelm a visitor, so it’s often a good idea to simplify your navigation bar and organize it in an aesthetic way that looks great and is easy to follow.
You can always include other landing pages as drop-down categories within your website, but just make sure that your main navigation bar is simple and effective.
Utilizing White Space
A lot of businesses overlook the importance of white space, but it’s actually an important factor in the grand scheme of website design.
There are countless businesses out there that try to cram as much information as possible into every corner of every page, and this ends up being far less effective in comparison to an aesthetically organized page.
When you utilize white space to your site’s advantage, your visitors won’t feel quite as overwhelmed by your page navigation. This is because white space gives a page breathing room, which means that things appear more organized and aesthetically pleasing.
Optimizing Your Website’s Page Speed
Another important improvement that your website might need is page speed, because no one likes a slow website and you can drastically improve your user experience by optimizing page speeds that need improvement.
Your visitors should enjoy being on your website, and that simply won’t be the case if they’re waiting on pages to load. Here are some ideas to help you boost your site’s page speed:
- Condense GIFs
- Compress images
- Clean up your code
- Avoid gigantic animations
Ensure Your Site’s Mobile-Friendliness
Today in 2025, mobile-friendliness is more important than ever in terms of website optimization. This is largely because a majority of your website visitors are now going to be on mobile devices, so you’ll need to guarantee the overall quality of your site’s mobile version.
Ensuring your website’s mobile-friendliness is a necessary step toward ensuring a good user experience for everyone, and this subsequently boosts your brand’s trustworthiness and helps you increase sales.
Using Proper Headings & Subheadings For Your Site’s Content
High-quality content is absolutely crucial for your website’s long-term success, but a lot of business teams don’t realize how important their content formatting is for design purposes.
Even though a content-heavy webpage is likely going to be focused on the overall subject and SEO strategies, the page’s design still matters a lot as well.
This is why you’ll need to take your headings and subheadings very seriously, because this will help the page look great—and it’ll also help Google’s crawlers recognize what the page is conveying to potential visitors.
Reach Out To Big Fish Local When You Need Website Design Services In Springfield OH!
If you feel unsatisfied with your company’s website design and aren’t quite sure what to do about it, you’ll need to team up with professional web design teams that have supported countless business just like yours in the past.
And if your business is located in the Springfield OH area, one of your top website design service providers is Big Fish Local.
You can get in touch with the web design experts at Big Fish Local today when you check out their website via the link at the top of this article!